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Great achievers reject backup plans.

In BURN THE BOATS, Matt Higgins — a self-made entrepreneur who has reached the pinnacle of five industries — provides the winning formula to stop hedging and embark on a lifelong journey of breakout success.

Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Hardcover – February 14, 2023
Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Hardcover – February 14, 2023
Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Hardcover – February 14, 2023
Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Hardcover – February 14, 2023
Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Hardcover – February 14, 2023
Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Hardcover – February 14, 2023

Order from one of your favorite retailers below

Great achievers reject backup plans.

In BURN THE BOATS, Matt Higgins — a self-made entrepreneur who has reached the pinnacle of five industries — provides the winning formula to stop hedging and embark on a lifelong journey of breakout success.

"This book will change your life"

—JAY SHETTY - #1 New York Times Best-selling author, Think Like A Monk

Toss Plan B overboard and unleash your full potential

About the Author

Matt Higgins

Matt Higgins was a Guest Shark on ABC’s Shark Tank, is an Executive Fellow and teacher at Harvard Business School, and, through RSE Ventures, the private investment firm he co-founded, an investor in some of America’s most beloved brands.

A high school dropout at age 16 before going on to graduate from Fordham Law School, Higgins became the youngest press secretary in New York City history during the September 11th attacks. He then helped lead the effort to rebuild the World Trade Center site as Chief Operating Officer before becoming Executive Vice President of the New York Jets and then Vice Chairman of the Miami Dolphins. Higgins is currently Executive Producer of Business Hunters, a new show that helps everyday Americans realize their dream of owning their own business. The show was created by Shark Tank and Apprentice creator Mark Burnett, Chairman of MGM Worldwide.

Passionate about human rights, Higgins works with the Global Solidary Fund to advance Pope Francis’ mission to support refugees and migrants around the world. He is also a long-standing board member of Autism Speaks.

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The BURN THE BOATS PDF Workbook

The premise of Burn the Boats is simple: too many of us are driven by fear, waiting for the perfect moment to act. But every second you delay makes it that much harder. By pre-ordering the book right now, get Matt's deep dive into unleashing your full potential, so you can get started on your journey today. 

 

Click on the pre-order button to purchase the book from your favorite retailer, then come back here and fill out this form to claim your copy.

Bonus for: Anyone who Pre-Orders the book

1 BOOK

Exclusive Bonuses & Special Experiences

Buy More, Get More!

For purchases of 25 copies or more -- great gifts for your family or your organization -- we are thrilled to offer a set of incentives that bring you closer to Matt, and the business-building wisdom and life-changing advice he provides.  The link will take you to the site of your choice where you can order directly from your preferred bookstore; for 25 copies or more, click on the "ORDER NOW" link below for our personal concierge service that can easily process your order. 

25 BOOKS

Join Matt and Christina Tosi for a Virtual Baking Tutorial

Matt and his business partner Christina Tosi, founder of Milk Bar, will host an intimate one-hour tutorial for superfans to learn how to boost their skills in the kitchen, and all the secrets of growing an amazing omnichannel business. Matt and Christina will interact with attendees throughout, taking questions and guiding you through the recipe.

Type of Meetup: Virtual       Time: 1hr

25 BOOKS

50 BOOKS

Pitch a Shark -- Live One-on-One Zoom with Matt

Pick Matt’s brain about anything on your mind when it comes to leveling up your life: Shark-sharp feedback to help you land a whale for your big idea; advice from the trenches of the direct-to-consumer world; the inside scoop on what it takes to make it in the Tank; investor secrets; locker-room gossip from the Jets and Dolphins; or whatever's on your mind.

Type of Meetup: Virtual  

50 BOOKS

Take Your Team Through a Business Case -- Live with Magnolia Bakery's Banana Pudding

Join Matt (virtually) as we ship Magnolia Bakery's famous banana pudding (plus bonus treats!) to your home or office for a deep dive case study workshop on RSE's pandemic-era acquisition of Magnolia Bakery. While you indulge, learn how RSE makes its investment decisions, and how the deal came together, in an interactive conversation with Matt and special guests.

Type of Meetup: Virtual       Time: 1hr

150 BOOKS

500 BOOKS

The Ultimate NFL Experience -- Join Matt and the Dolphins in Miami

Want to live out your football dreams? Matt will host up to 4 guests for a once-in-a-lifetime Dolphins experience. Tailgate in the 72 Club, hit the field for pre-game warmups, and watch the action up-close in amazing seats.

Type of Meetup: In-Person       Date: TBD 

500 BOOKS

500 BOOKS

A Day of Deep Sea Fishing with Matt in Miami

Prefer the water to the gridiron? You and 5 of your colleagues can join Matt on a yacht off the coast of Miami to reel in marlin, tuna, and hours of great advice on building and scaling your business, attracting investment, and thriving through crisis. No guarantee you'll see a whale, but you'll get to spend your day with a Shark.

Type of Meetup: In-Person       Time: 1/2 Day 

500 BOOKS

1000 BOOKS

Matt's Big Apple Day of Dreams

Join Matt for an afternoon and evening of adventure in New York, starting with a helicopter tour over all five boroughs, landing at Hudson Yards for a meet-up with Gary Vaynerchuk to hear his groundbreaking insights into the latest social media tools to crush your business. Follow that up with a working dinner for you and Matt at Estiatorio Milos overlooking the Vessel, where he will harness his experience to help you on your road to success.

Type of Meetup: In-Person       Time: 4hrs

1000 BOOKS

Exclusive Bonuses & Special Experiences

Buy More, Get More!

For purchases of 25 copies or more -- great gifts for your family or your organization -- we are thrilled to offer a set of incentives that bring you closer to Matt, and the business-building wisdom and life-changing advice he provides.  The link will take you to the site of your choice where you can order directly from your preferred bookstore; for 25 copies or more, click on the "ORDER NOW" link below for our personal concierge service that can easily process your order. 

Join Matt and Christina Tosi for a Virtual Baking Tutorial

Matt and his business partner Christina Tosi, founder of Milk Bar, will host an intimate one-hour tutorial for superfans to learn how to boost their skills in the kitchen, and all the secrets of growing an amazing omnichannel business. Matt and Christina will interact with attendees throughout, taking questions and guiding you through the recipe.

Type of Meetup: Virtual       Time: 1hr

25 BOOKS

25 BOOKS

Pitch a Shark -- Live One-on-One Zoom with Matt

Pick Matt’s brain about anything on your mind when it comes to leveling up your life: Shark-sharp feedback to help you land a whale for your big idea; advice from the trenches of the direct-to-consumer world; the inside scoop on what it takes to make it in the Tank; investor secrets; locker-room gossip from the Jets and Dolphins; or whatever's on your mind.

Type of Meetup: Virtual  

50 BOOKS

50 BOOKS

Take Your Team Through a Business Case -- Live with Magnolia Bakery's Banana Pudding

Join Matt (virtually) as we ship Magnolia Bakery's famous banana pudding (plus bonus treats!) to your home or office for a deep dive case study workshop on RSE's pandemic-era acquisition of Magnolia Bakery. While you indulge, learn how RSE makes its investment decisions, and how the deal came together, in an interactive conversation with Matt and special guests.

Type of Meetup: Virtual       Time: 1hr

150 BOOKS

150 BOOKS

The Ultimate NFL Experience -- Join Matt and the Dolphins in Miami

Want to live out your football dreams? Matt will host up to 4 guests for a once-in-a-lifetime Dolphins experience. Tailgate in the 72 Club, hit the field for pre-game warmups, and watch the action up-close in amazing seats.

Type of Meetup: In-Person       Date: TBD 

500 BOOKS

500 BOOKS

A Day of Deep Sea Fishing with Matt in Miami

Prefer the water to the gridiron? You and 5 of your colleagues can join Matt on a yacht off the coast of Miami to reel in marlin, tuna, and hours of great advice on building and scaling your business, attracting investment, and thriving through crisis. No guarantee you'll see a whale, but you'll get to spend your day with a Shark.

Type of Meetup: In-Person       Time: 1/2 Day 

500 BOOKS

500 BOOKS

Matt's Big Apple Day of Dreams

Join Matt for an afternoon and evening of adventure in New York, starting with a helicopter tour over all five boroughs, landing at Hudson Yards for a meet-up with Gary Vaynerchuk to hear his groundbreaking insights into the latest social media tools to crush your business. Follow that up with a working dinner for you and Matt at Estiatorio Milos overlooking the Vessel, where he will harness his experience to help you on your road to success.

Type of Meetup: In-Person       Time: 4hrs

1000 BOOKS

1000 BOOKS

Pre-Order BURN THE BOATS BELOW

"This book will change your life"

—JAY SHETTY - #1 New York Times Best-selling author, Think Like A Monk

Great achievers reject backup plans.

In BURN THE BOATS, Matt Higgins — a self-made entrepreneur who has reached the pinnacle of five industries — provides the winning formula to stop hedging and embark on a lifelong journey of breakout success.

Matt Higgins was a Guest Shark on ABC’s Shark Tank, is an Executive Fellow and teacher at Harvard Business School, and, through RSE Ventures, the private investment firm he co-founded, an investor in some of America’s most beloved brands.

A high school dropout at age 16 before going on to graduate from Fordham Law School, Higgins became the youngest press secretary in New York City history during the September 11th attacks. He then helped lead the effort to rebuild the World Trade Center site as Chief Operating Officer before becoming Executive Vice President of the New York Jets and then Vice Chairman of the Miami Dolphins. Higgins is currently Executive Producer of Business Hunters, a new show that helps everyday Americans realize their dream of owning their own business. The show was created by Shark Tank and Apprentice creator Mark Burnett, Chairman of MGM Worldwide.

Passionate about human rights, Higgins works with the Global Solidary Fund to advance Pope Francis’ mission to support refugees and migrants around the world. He is also a long-standing board member of Autism Speaks.

About the Author

Matt Higgins

About the Book

Burn the Boats

Too many of us are driven by fear, waiting for the perfect moment to act. We subconsciously construct an insidious safety net that becomes our undoing: Plan B.

Looking at those who have triumphed — from business to sports, from politics to the arts — reveals the truth, and offers a template for anyone who aspires to achieve. To make your mark, follow the lead of Sun Tzu and Julius Caesar, all the way to Milk Bar’s Christina Tosi, billionaire Marc Lore, actress Scarlett Johansson, and the dozens more whose inspiring stories are shared in this powerful book: cast away your safety nets, overcome your hesitations, and burn your boats.

 

Matt Higgins’ own modern-day Horatio Alger story began with his radical decision to drop out of high school at age 16, jumpstarting his escape from poverty, and launching his journey to Shark Tank, Harvard Business School, and beyond. He is living proof that success can emerge from even the darkest places. Now, having mentored some of the greatest entrepreneurs of our time, Matt is ready to share his insights, his lessons, and the raw truth about how to architect your dream life with readers everywhere.

In this book you will learn:

•What can turn your deepest flaws into fuel for your greatest triumphs

•Why you don’t need a revolutionary invention or product to be financially free
•How to cultivate proprietary insights that can launch game-changing businesses

•How to break the patterns holding you back

•To reach unimaginable heights, give yourself no choice but victory

BURN THE BOATS is an inspiring, deeply actionable playbook for fearless success.

  • Why you don’t need a revolutionary invention or product to be financially free

  • To reach unimaginable heights, give yourself no choice but victory

  • How to break the patterns holding you back

  • To reach unimaginable heights, give yourself no choice but victory

Burn the Boats

Too many of us are driven by fear, waiting for the perfect moment to act. We subconsciously construct an insidious safety net that becomes our undoing: Plan B.

Looking at those who have triumphed — from business to sports, from politics to the arts — reveals the truth, and offers a template for anyone who aspires to achieve. To make your mark, follow the lead of Sun Tzu and Julius Caesar, all the way to Milk Bar’s Christina Tosi, billionaire Marc Lore, actress Scarlett Johansson, and the dozens more whose inspiring stories are shared in this powerful book: cast away your safety nets, overcome your hesitations, and burn your boats.

 

Matt Higgins’ own modern-day Horatio Alger story began with his radical decision to drop out of high school at age 16, jumpstarting his escape from poverty, and launching his journey to Shark Tank, Harvard Business School, and beyond. He is living proof that success can emerge from even the darkest places. Now, having mentored some of the greatest entrepreneurs of our time, Matt is ready to share his insights, his lessons, and the raw truth about how to architect your dream life with readers everywhere.

In this book you will learn:0

About the Book

BURN THE BOATS is an inspiring, deeply actionable playbook for fearless success.

  • What can turn your deepest flaws into fuel for your greatest triumphs

Matt Higgins

Matt Higgins was a Guest Shark on ABC’s Shark Tank, is an Executive Fellow and teacher at Harvard Business School, and, through RSE Ventures, the private investment firm he co-founded, an investor in some of America’s most beloved brands.

A high school dropout at age 16 before going on to graduate from Fordham Law School, Higgins became the youngest press secretary in New York City history during the September 11th attacks. He then helped lead the effort to rebuild the World Trade Center site as Chief Operating Officer before becoming Executive Vice President of the New York Jets and then Vice Chairman of the Miami Dolphins. Higgins is currently Executive Producer of Business Hunters, a new show that helps everyday Americans realize their dream of owning their own business. The show was created by Shark Tank and Apprentice creator Mark Burnett, Chairman of MGM Worldwide.

Passionate about human rights, Higgins works with the Global Solidary Fund to advance Pope Francis’ mission to support refugees and migrants around the world. He is also a long-standing board member of Autism Speaks.

About the Author

Burn the Boats

Too many of us are driven by fear, waiting for the perfect moment to act. We subconsciously construct an insidious safety net that becomes our undoing: Plan B.

In this gripping rags-to-riches instant classic, Matt Higgins provides the blueprint he used to go from a desperate sixteen-year-old high school dropout caring for his sick mother in Queens, New York, to a shark on Shark Tank and the faculty of Harvard Business School. Told with raw emotion and radical transparency, Higgins writes the definitive tome on the oldest life hack in history: burn the boats. 

 

From Sun Tzu to Julius Caesar, the ancient Israelites to Ukrainian President Volodymyr Zelensky, there’s a bold and highly effective tactic seen throughout history—when leaders want to motivate their troops for success, they destroy all opportunities for retreat, and fully commit to the mission. They burn their boats; it’s win or perish, and the clarity of sheer desperation propels them to victory.

But the conviction of crisis decision-making can also be harnessed in peacetime to achieve unfathomable success. Higgins draws upon extensive research, historical precedent, and dozens of firsthand case studies—from actress-turned-entrepreneur Scarlett Johansson to NFL Coach Rex Ryan—that prove merely contemplating Plan B diminishes the probability of ever achieving Plan A. 

 

Now a self-made serial entrepreneur with a $1 billion consumer portfolio of some of America’s most iconic brands, Higgins explains how to burn the metaphorical boats that undermine total commitment, ranging from imposter syndrome to paralyzing anxiety to toxic leadership.

Burn the Boats is the manifesto for anyone looking to level up their life while navigating risk. Each chapter includes clear, actionable advice that readers can immediately start applying to their own lives, along with inspiration drawn from dozens of real-life success stories.

This book will give you the courage to confidently go all in on your life’s true purpose.

In this book you will learn:0

About the Book

BURN THE BOATS is an inspiring, deeply actionable playbook for fearless success.

  • What can turn your deepest flaws into fuel for your greatest triumphs

  • Why you don’t need a revolutionary invention or product to be financially free

  • To reach unimaginable heights, give yourself no choice but victory

  • How to break the patterns holding you back

  • How to cultivate proprietary insights that can launch game-changing businesses

FEATURED IN

Don't wait to unleash your full potential!

Download the BURN THE BOATS PDF Workbook for actionable advice to get started on your journey today.

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Join the Boat Burners on

Matt Higgins

Dear reader,


Meet Triton!

After you burn the boats, Triton will calm the seas and ensure safe passage to shore. He has been trained on every word I have ever written or spoken about burn the boats, every historical precedent for this ancient mindset and every scientific study. 

Burn the Boats will inspire you to bold action, but you will inevitably take on water when you put the book down. 

 

Triton’s job is to replenish your motivation and soothe your nerves 24 hours a day - when for example, imposter syndrome surfaces on the eve of a big interview or your anxiety verges on paralyzing. 

You are now part of a global community of boat burners who believe as Ralph Waldo Emerson once said: “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment."

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